Ivy
Zhang

Nike Partner Summit Guangzhou

Nike's first major offline partner event post-COVID, featuring Asia's fastest track runner Su Bingtian.

Nike Strategic Partner Summit Portland

Post-COVID strategic partner summit at Nike WHQ, Portland. Immersive journey through Nike's heritage from Bowerman's 1971 waffle lab to Phil Knight's legacy.

Seasonal Product Launches — Visual & Concept Development

Led creative direction for Nike's seasonal sell-in events — stage design, visual narratives, model show, and live performance. 500 attendees per season. 30+ events across 2022–2025.

Seasonal Product Launches — Runway Showcase

Head-to-toe look curation across lifestyle and sports, adult and kids — 150+ looks per season, programmed to tell Nike's seasonal story to retail partners.

Seasonal Product Launches — Product & Strategy Development

Developed seasonal strategic initiatives for business leaders — marketplace connection, marketing initiatives, and showcasing Nike's latest product innovations to retail partners.

Seasonal Product Launches — Celebrity & Athlete Engagement

Invited athletes, artists, and brand ambassadors to share inspiration and category insights at seasonal product launches — connecting Nike's cultural partners with retail partners.

Inspiration Room Showcase

Showroom curation bringing seasonal brand stories to life — floor planning, spatial design, sample placement, POP execution, prop styling, and VMS coordination.

Digital Enablement Tool Development

Built digital tools for retail partners — digital catalogues, virtual wardrobe, colour swatches, product asset libraries, and one-click ordering to streamline GTM sell-in.

Chinese New Year — Case Study

Integrated traditional design elements into Nike's CNY campaign — stage design, visual narratives, and product storytelling across four dragon-themed categories.

ClassPass × The Middle House × ISWT

Earth Day brand activation at The Middle House Shanghai — immersive underwater photo exhibit with In Shark We Trust. 300+ new users, 15%+ CVR, 3× social buzz.

ClassPass × Allbirds

Co-branded weekly run event series with Allbirds Shanghai — KOL-led training sessions bringing ClassPass members into the running community.

Lorna Jane Brand Activation

Two-day KOL event for Lorna Jane Active Living — 200+ key opinion leaders, 70M+ total media exposure.

ClassPass × Nike

Co-hosted weekly run events with Nike Run Hai Lane — building ClassPass presence within Shanghai's running community.

ClassPass × MAIA ACTIVE

Co-branded campaign with MAIA ACTIVE across FlowCycle, Body & Soul, and Ringside Boxing — member bundles, discounted bookings, and co-branded gift packs.

ClassPass × Shanghai Pride

Gift card campaign celebrating diversity — ¥888 fitness credits giveaway. Share the Pride, One Pass for Your Fitness.

Nike Community Events

Nike run club sports day + Nike Yoga × House of Innovation 001 — two community activations in Shanghai.

Sweaty Betty × Temple of Light

Immersive yoga activation inside Shanghai's 360° projection art space — four rotating visual worlds with live sound ceremony.

Sweaty Betty × Capella

Outdoor fitness activation at Stay @ Auriga's Xintiandi garden — group workout, cold-pressed smoothies, and Sweaty Betty's Cool to Sweat campaign.

Nike Valentine's Gift Walk

Valentine's Day street activation — Nike Together campaign. Strangers received flowers with the campaign card and a 108-item Task Card to meet new people in Shanghai.

Nike ACG Community Event

ACG Basecamp 2022 — multi-day outdoor retreat in Zhoushan with group fitness, beach cleanup, and campfire gathering.

Nike Sportschella

Three-day summer sports festival by Nike × Jordan × Converse at Shanghai's Oil Tank Art Park — immersive dome, running lounge, community activations. July 28–30.

Nike Pegasus 40

40th anniversary pop-up on the Bund — an immersive orange experiential space, spring-platform installation, Pegasus VW van, and community run.

NOWNESS 1st Anniversary Party

One-year anniversary of NOWNESS China and official launch of the NOWNESS app — an industry evening at Bridge 8 Modern Art Base, Shanghai, with artists, collectors, and cultural leaders.

Calzedonia Leg's Night

KOL evening activation for Calzedonia's Shanghai launch — 50 key opinion leaders, branded venue, and curated content creation.

Teddi Lab × Westfield Sydney

Grand Opening concept store activation — brand strategy, PR & KOL integration, retail experience design, and on-site launch support for Unichi's Sydney debut.

DREAME Melbourne Town Hall Launch

Flagship product launch event at Melbourne Town Hall — 80+ products across 13 categories, retail partners, media, and KOLs. May 19–20, 2026.

DREAME Hair Festival

ANZ trade activation at ICC Sydney — showcasing DREAME's professional hair care range to salon owners, stylists, and the beauty community.